- To fulfil our obligations to you.
- To deliver our products and services to you.
- To correctly bill you for services and products.
- To resolve complaints.
- To provide you with information required to ensure you are informed of your products and services (where you consent).
- To provide you with improved customer service.
- To understand how you use our website to help develop our marketing activities and improve our customer service.
- To detect, investigate, report and seek to prevent financial crime.
- To recover money that is owed to us.
- To run our business in an efficient manner.
- To market products and services to you (where you consent).
We may also use your personal information based on our legitimate interests. A legitimate interest is when we have a business or commercial reason to use your information (for instance to add value to our products and services or to improve our customer service). But even then, it must not unfairly go against what is right and best for you. To achieve this, we will ensure that the collection and processing of your personal information:
- is kept to a minimum with regards to the amount of data collected and the extent of any processing;
- will not be overly intrusive to you; and
- will be proportionate in order to meet our legitimate interests, as described below.
Our legitimate interests
- Predict and develop what products and services will suit you and the pricing of those products
- Analyse our interactions with you to improve our customer services for you
- To seek your consent when we need it to contact you
- To market products and services to you
- Develop our products and our service to better meet customer needs
- Consider all aspects of the personal data we hold about you, to help us understand how you use our products and what products may suit you.
Sending data outside of the EEAYour personal information will occasionally be transferred to third party organisations, some of whom may be located outside of the EEA, as part of the services that we offer to you. For example, this could happen if any of our servers that store your personal information are located in a country outside of the EEA, or when one of our service providers is located in a country outside of the EEA, such as the United States. Different countries have different data protection and security laws and some of these do not offer the same level of protection as under UK data protection legislation.
The agreements that we have with these third-party organisations are such that they will not use your personal information for any other purposes other than what we have agreed with them. We ensure that any third-party organisations with whom we share personal information implement adequate levels of protection to safeguard your personal information, in accordance with the GDPR and any other applicable data protection legislation. For example, we may put in place special contracts (which are approved by the European Commission and are known as “standard contractual clauses”) with those services providers, or alternatively will ensure they have signed up to, and comply with, other approved mechanisms such as the EU-US Privacy Shield.
If you choose not to give personal informationWe may need to collect personal information by law, or under the terms of a contract we have with you. If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations.
MarketingWe believe it is important for CRFS to communicate with you to let you know of products, services, and other important information. Communication with you allows us to understand your needs, so we can offer you the right products and services to help and support your specific requirements. We will contact you with marketing messages if you have consented to them. We may also contact you if you are a new or existing customer, or you are an existing customer and the marketing messages relate to similar products or services to those that you have currently (or have had in the past), and we have a legitimate interest in doing so. We may also have regulatory or contractual reasons for sending you communications.
Our communications with youWhere you phone us to enquire about a new product, or you visit our website to assess different products but do not complete a sale then we will record this. We may use this information to prioritise our communications with you and we may contact you to offer you the opportunity to assess whether other products are more suitable for you.
Where we rely on your consent, we may seek, or re-seek, your marketing consent any time there is a change in your relationship with us, including, where you investigate buying another product from us, change address, add additional contacts to your account, where you have objected to marketing communications, where there is a change in law, where there is a structural change in our business, or where prices change.
Where we do not hear from you we will contact you no more frequently than every 12 months to ensure your consent preferences remain accurate. Of course, you are free to change your preferences at any time either online or by contacting us. We will always need to send you information on the products and services that you use. However, you can ask us to stop sending you marketing messages by contacting us at any time.
How long we keep your Personal InformationWe will keep your personal information for as long as you are a customer of CRFS. After you stop being a customer, unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:
For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations to allow us to respond to any questions or complaints you may have
- For as long as we provide goods and/or services to you and then for as long as under product support or warranty cover; and/or
- Retention periods in line with legal and regulatory requirements.
Appropriate safeguards will be implemented to protect your data, including where technical limitations restrict our ability to remove your personal information from our systems.
Obtaining your Personal InformationYou have the right to obtain a copy of the personal data we hold about you:
By emailing us at:
privacy@crfs.comBy writing to us at: Data Privacy Team, CRFS Ltd, Unit 1, Bourn Quarter, Wellington Way, Cambridge, CB23 7FW, UK
You also have the right to get your personal information from us in a format that can be easily re-used. You can also ask us to pass on your personal information in this format to other organisations if this is technically feasible.
Correcting your Personal InformationYou have the right to question any information we have about you that you think is wrong or incomplete. Please contact us if you want to do this.
By emailing us at:
privacy@crfs.comBy writing to us at: Data Privacy Team, CRFS Ltd, Unit 1, Bourn Quarter, Wellington Way, Cambridge, CB23 7FW, UK
Controlling your Personal InformationData Protection law provides you with a number of rights in relation to how we can use your personal information.
Right to erasure (Right to be forgotten) – you have the right to request the deletion or removal of your personal information where there is no compelling reason for its continued processing by us.
- Right to restrict processing – you have the right to request that we block or suppress processing of your personal information.
- Right to object – you have the right to object to the processing of your personal information by us where the processing is based on our legitimate interests, is processed for direct marketing purposes (including profiling) or for the purposes of statistics. If you wish to object to our use of legitimate interest for marketing please see section ‘Withdrawing your consent’ for contact details.
- Rights related to automated decision making including profiling – you have the right not to be subject to automated decision making, including profiling. We can only carry out these activities where the decision is necessary for entry into the performance of a contract, authorised by European Union or Member state law to which we are subject or based on your explicit consent.
There may be legal or other reasons why we need to use your data in the way that we do, but please contact us if you think otherwise.
By emailing us at: privacy@crfs.com
By writing to us at: Data Privacy Team, CRFS Ltd, Unit 1, Bourn Quarter, Wellington Way, Cambridge, CB23 7FW, UK
Further information on your personal information rights is available on the Information Commissioner’s website at ico.org.uk
Withdrawing your consent
Where we process personal information based on your consent, you have the right to withdraw this consent at any time. If you withdraw your consent, and we rely on it to use your personal information, we may not be able to provide certain products or services to you. Please contact us if you want to do this.
Through your email preferences centre:
In the footer of each email we send you there is the option to manage your preferences and/or unsubscribe to communications.
By emailing us at: privacy@crfs.com
By writing to us at: Data Privacy Team, CRFS Ltd, Unit 1, Bourn Quarter, Wellington Way, Cambridge, CB23 7FW, UK